New or turned back onPausedBudget changeNew creative+N more changes that dayOutline: likely helpedOutline: likely hurtHover a marker for details and an estimate of its effect.
Changes in the account ()
What if
Scenarios built from the account data. Each shows projected revenue with a likely range. Apply draws it on the chart above.
Early read on new ads
Spend vs return
Drag the total daily Meta budget. Return eases as spend grows, and the shaded zone marks where average return falls below 4x.
Total daily Meta budget
$10$200
Levers
Move a lever and the chart and totals update instantly. Nothing here changes the live ads.
Price change 0%
Assumes each 1% price change moves purchases about % the other way.
AOV uplift 0%
Bundles or add ons that raise order value without changing purchase count. Current AOV .
Total daily budget 0%
Budget by ad set
Verified live daily budgets from Meta. Return eases slightly as an ad set scales.
Promo or discount window
This ad set performs like
Pick a live ad set and the historical return of another ad set to see the effect.