AI ProjectionsBeta

Last 60 days and the projection ahead

New or turned back onPausedBudget changeNew creative+N more changes that day▲Likely helped▬No clear effect▼Likely hurtHover a marker for details.
Changes in the account ()

    What if

    Scenarios built from the account data. Each shows projected revenue with a likely range. Apply draws it on the chart above.
    Early read on new ads

    Spend vs return

    Drag the total daily Meta budget. Return eases as spend grows, and the shaded zone marks where average return falls below 4x.
    Total daily Meta budget
    $10$200

    Levers

    Move a lever and the chart and totals update instantly. Nothing here changes the live ads.
    Price change 0%
    Assumes each 1% price change moves purchases about % the other way.
    AOV uplift 0%
    Bundles or add ons that raise order value without changing purchase count. Current AOV .
    Total daily budget 0%
    Budget by ad set
    Verified live daily budgets from Meta. Return eases slightly as an ad set scales.
    Promo or discount window
    This ad set performs like
    Pick a live ad set and the historical return of another ad set to see the effect.

    Projection accuracy

    Daily scoring: what we projected vs what happened
    Projection madeWindowWe projectedActualDifference
    Longer backtest